摘要
在全球化与数字化浪潮下,以网文、网剧、网游为代表的中国流行文化是我国文化出海的重要载体。基于数字传播系统的理论框架,本研究从政策、市场和基础设施三大维度,考察推动流行文化出海的系统性力量。研究发现,政策系统通过制定宏观发展规划和微观产业扶持政策,为流行文化出海提供战略引领;市场系统依托流行文化的海外市场需求与竞争格局,配置文化出海的产业链条,为中华文化走出去提供发展动力;基础设施系统作为支撑文化出海的物质基底,以物质基础设施、数字技术基础设施和平台基础设施建设的组合,提升文化国际传播的物质控制权。本研究对“政策—市场—基础设施”要素互构下的流行文化出海系统的分析,能够为中华文化国际传播提供理论启示与实践借鉴。
Under the wave of globalization and digitalization,Chinese popular culture,represented by web novels,online dramas,and online games,is an important vehicle for China's cultural outreach.Grounded in the theoretical framework of digital communication system,this study examines the systemic forces that drive popular culture to go overseas from three dimensions:policy,market and infrastructure.Research shows that the policy system provides strategic guidance for the overseas expansion of popular culture by formulating macro-level development plans and micro-level industrial support.The market system,leveraging the overseas demand and competitive landscape for popular culture,al-locates the cultural export industry chain,propelling the global reach of Chinese culture.The infrastructure system,as the material foundation for cultural exports,enhances China's international cultural communication through a combination of material,digital,and platform infrastructure construction.This research on the interactive structure of policy,market,and infrastructure in popular culture's overseas expansion offers theoretical insights and practical references for the international dissemination of Chinese culture.
作者
郭玮琪
宁宁
Guo Weiqi;Ning Ning
出处
《新闻春秋》
2025年第3期51-58,共8页
Journalism Evolution
基金
中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目中国故事共情传播的叙事体系与效能研究成果(项目编号:24XNF019)。
关键词
文化国际传播
政策
市场
基础设施
International cultural communication
Policy
Market
Infrastructure
