摘要
土味文化的发展及短视频制作门槛的降低催生了越来越多的土味文化二次创作群体,他们通过模仿、再造农村创作者的内容进行生产。然而,关于土味二创文化究竟促进了城乡文化融合还是加剧了阶层分化,仍存在一定的争议。文章以农村创作者“纠纠在努力”的二创群体为例,通过社会网络民族志分析发现,真正创造、使用、转换土味亚文化的主体其实一直都是城市用户,农村用户在权力关系中越发边缘化、离心化。由于农村用户缺乏基本的数字媒介素养,他们在这一文化中不仅缺乏解释权,甚至还受到符号异化的束缚,不得不服从于最初的土味媒介形象。若要通过这一文化促进城乡之间的平等对话,关键在于为农村用户创造更公平的文化参与环境,提升其数字媒介素养,使其能够以更自主的方式参与符号生产。
The development of rural-style(Tuwei)culture and the lowering thresh-old for short video production have given rise to an increasing number of re-creation groups,who produce content by imitating and recreating materials from rural creators.However,there remains debate over whether rural-style recreation culture fosters urban-rural cultural integration or exacerbates social stratification.Taking the recreation group of rural creator "Jiujiu"as an example,the analysis based on social network ethnography reveals that it is primarily urban users who truly create,utilize,and transform rural-style subcultures,while rural users are increasingly marginalized and peripheral.Due to their lack of fundamental digital media literacy,rural users not only lack interpretive agency in this cultural space but are also constrained by the symbolic alienation imposed by their initial rural media image.To facilitate equal dialogue between urban and rural areas through this cultural phenomenon,it is crucial to create a fairer environment for rural users to participate in cultural activities and enhance their digital media literacy,enabling them to engage in symbolic production more autonomously.
出处
《当代青年研究》
2025年第3期34-48,共15页
Contemporary Youth Research
关键词
土味二创文化
社会网络民族志
权力关系
“纠纠在努力”
Rural-style(Tuwei)Re-creation Culture
Social Network Ethnogra-phy
Power Relations
Jiujiu
