摘要
传播政治经济学研究长期将博主与平台置于二元对立的关系中进行考察,双方合作的可能性往往被忽略。文章引入社会技术想象理论,将账号运营实践纳入平台与青年博主共谋的视角下进行考察。在平台想象方面,青年博主通过对平台技术以及规则边界的试探,围绕身份认证、盈利及内容曝光三个运营实践解蔽平台的算法与规则黑箱。在青年博主想象方面,平台依据自身发展与战略目标制定关于制造“优质博主”的技术剧本,并根据该剧本推进平台迭代。最终,青年博主与平台的技术共谋在“双重想象”中得以实现。
The study of communication political economy has long examined the relationship between bloggers and platforms in a binary opposition,and the possibility of cooperation between the two parties is often overlooked.The study introduces the theory of social technology imagination and examines account operation practices from the perspective of platform and blogger collusion.In terms of platform imagination,bloggers explore the boundaries of platform technology and rules,and uncover the algorithm and rule black box of the platform through three operational practices:identity authentication,profitability,and content exposure.In terms of imagining bloggers,the plat-form formulates a technical script for manufacturing "high-quality bloggers"based on its own development and strategic goals,and promotes platform iteration according to this script.In the end,the technical collusion between the blogger and the platform is achieved through a "dual imagination".
作者
燕道成
吴涵
YAN Daocheng;WU Han
出处
《当代青年研究》
2025年第3期19-33,共15页
Contemporary Youth Research
基金
国家社科基金重点项目“青少年网络社会心态引导研究”(24AXW011)。
关键词
自媒体
青年博主
社会技术想象
双重想象
技术共谋
Self Media
Young Bloggers
Social Technological Imagination
Dual Imagination
Technical Collusion
