摘要
为提高设计决策的科学性与客观性,本文针对Z世代家用健身器材需求构建系统化评价框架,助力设计优化与产品研发。首先,通过问卷调研、专家访谈与德尔菲法挖掘Z世代用户的核心需求,构建系统化的指标体系;其次,结合AHP法与CRITIC法分别计算主、客观权重,并利用博弈论实现权重的综合优化;最后,采用改进的GRA-TOPSIS评价模型,对三款家用动感单车方案进行优选排序,确定方案3为最佳。基于以上数据资料,本文提出多功能集成与场景动态适配、沉浸式体验与行为激励设计、智能化交互与精准健康管理、设计美学创新与品牌价值构建的设计策略。
To enhance the scientific and objective nature of design decisions,this study constructs a systematic evaluation framework for the home fitness equipment needs of Generation Z,supporting design optimization and product development.Through surveys,expert interviews,and the Delphi method,the core needs of Generation Z users are identified,and a comprehensive indicator system is developed.AHP and CRITIC methods are then used to calculate subjective and objective weights,which are further optimized using game theory.Finally,an improved GRA-TOPSIS evaluation model is applied to rank three home indoor cycling bike designs,with Plan 3 identified as the best.The results reveal that Generation Z users prioritize smart human-machine interaction,multifunctionality,immersive gaming experience,social collaboration networks,and aesthetic design.Based on these insights,design strategies are proposed,including multi-functional integration with dynamic scene adaptation,immersive experience and behavioral incentives,intelligent interaction with precise health management,and aesthetic innovation coupled with brand value creation.
出处
《北京文化创意》
2025年第2期62-78,共17页
Beijing Culture Creativity
