摘要
近年来,随着媒介生态的多元化发展,明星文化的生产与重塑日益嵌入综艺节目这一核心场域。本研究基于平台生态、算法叙事与媒介奇观理论,系统探讨了综艺节目中明星文化的媒介化生成机制与价值转化路径。研究发现,综艺节目通过数据驱动的平台生态和算法化叙事,构建了系统化的生产体系,有效提升了明星的商业价值与社会影响力。节目类型的多元化发展不仅拓展了传统意义上的明星范畴,更通过引入学者、网络红人等非传统明星,丰富了明星文化内涵。同时,粉丝通过数字劳动深度参与明星生产,形成了情感与资本的良性互动。最后,在资本转化、社会赋能与技术共谋的共同作用下,明星文化实现了从娱乐消费到文化传播的价值重塑,但也需警惕过度商业化所带来的价值异化问题。
In recent years,with the diversification of media ecology,the production and reshaping of celebrity culture have become increasingly embedded in variety shows as a core platform.This study systematically examines the mediatized production mechanisms and value transformation pathways of celebrity culture in variety shows,drawing on theories of platform ecology,algorithmic narratives,and media spectacle.The findings reveal that variety shows construct a systematic production system through data-driven platform ecosystems and algorithmic narratives,effectively enhancing the commercial value and social influence of celebrities.The diversification of program types not only expands the scope of celebrities but also enriches cultural connotations by incorporating non-traditional celebrities such as scholars and internet influencers.Meanwhile,fans actively participate in celebrity production through digital labor,fostering a virtuous cycle between emotional engagement and capital.Ultimately,under the combined effects of capital transformation,social empowerment,and technological collaboration,celebrity culture achieves a value reshaping from entertainment consumption to cultural dissemination,though vigilance is required against the potential value alienation caused by excessive commercialization.
出处
《北京文化创意》
2025年第2期43-47,共5页
Beijing Culture Creativity
关键词
综艺节目
明星文化
媒介化生产
价值重塑
媒介奇观
Variety Shows
Celebrity Culture
Mediatized Production
Value Reshaping
Media Spectacle
