媒体ESG声誉、绿色海外关联网络与企业新质生产力发展

Media ESG Reputation,Green Overseas Affiliated Network and New Quality Productive Forces of the Enterprises

导出

摘要媒体ESG声誉对各类优质生产要素赋能企业新质生产力发展具有重要意义。文章运用机器学习与文本分析等方法测算了中国A股上市公司的新质生产力指标,并利用媒体ESG新闻文本数据考察了媒体ESG声誉对企业新质生产力变革的影响。研究发现,媒体ESG声誉能够显著促进企业新质生产力发展,企业外部资源可得性提升和内部创新竞争力强化是其中的关键机制。同时,媒体ESG声誉的积极作用在低生产效率企业、战略性新兴行业企业和ESG治理高强度地区企业中更为显著。拓展性分析表明,绿色海外关联网络在媒体ESG声誉与企业新质生产力发展之间发挥了正向调节效应。文章为认识企业新质生产力发展的驱动机制、理解媒体和ESG责任互动在新质生产力发展中的作用提供了全新证据。 Media ESG reputation plays a significant role in the empowerment of various high-quality production factors to the development of new quality productive forces of the enterprises.This paper employs the methods of machine learning and textual analysis to measure the indicator of new quality productive forces for Chinese A-share listed companies and investigates the impact of media ESG reputation on the transformation of new quality productive forces of the enterprises based on the data of media ESG news texts.The research shows that media ESG reputation can significantly promote the development of new quality productive forces of the enterprises with the key mechanisms being the improvement of external resource availability of the enterprises and the strengthening of internal innovation competitiveness of the enterprises.Meanwhile,the positive effect of media ESG reputation is more significant in the enterprises with low productivity,the enterprises in the strategic emerging industries and the enterprises in the regions with high ESG governance intensity.The expansion analysis reveals that green overseas affiliated network plays a positive moderating role between media ESG reputation and the development of new quality productive forces of the enterprises.This paper provides new evidence for understanding the driving mechanism of the development of new quality productive forces of the enterprises and the role of the interaction between media and ESG responsibility in the development of new quality productive forces.

作者广东外语外贸大学粤港澳大湾区研究院课题组申明浩刘奕妍谭伟杰唐秋雨唐丹玲 Research Group of Institute of Studies for the Greater Bay Area(Guangdong,Hong-Kong,Macao),Guangdong University of Foreign Studies

机构地区不详广东外语外贸大学粤港澳大湾区研究院南方海洋科学与工程广东省实验室(广州) 广东外语外贸大学经济贸易学院上海财经大学公共经济与管理学院上海财经大学商学院

出处《国际经贸探索》北大核心 2025年第5期4-20,共17页 International Economics and Trade Research

基金广东省特支计划创新团队项目(2019BT02H594)。

关键词新质生产力媒体ESG声誉绿色海外关联网络资源可得性创新竞争力 new quality productive forces media ESG reputation green overseas affiliated network resource availability innovation competitiveness

分类号 G206 [文化科学—传播学] F273.1 [经济管理—企业管理]