摘要
随着互联网技术的快速发展,直播带货已成为一种重要的电商销售模式。婺源绿茶作为中国传统名茶之一,具有独特的品牌优势和市场潜力,但与其他茶类相比影响力仍有欠缺。本文旨在探讨婺源绿茶在直播带货中的策略,分析其市场现状、直播带货存在的问题,并提出具体的直播策略,以促进婺源绿茶的品牌推广和销量增长。
With the rapid development of Internet technology,live broadcast with goods has become an important mode of e-commerce sales.Wuyuan green tea,as one of the Chinese traditional famous teas,has unique brand advantage and market potential,but the influence is still lacking compared with other teas.The purpose of this paper is to discuss the strategy of Wuyuan green tea in live broadcasting with goods,analyse its market status,problems of live broadcasting with goods,and put forward specific live broadcasting strategy to promote the brand promotion and sales growth of Wuyuan green tea.
作者
李玉蒻
华慧
Li Yuruo;Hua Hui(Jiangxi Wuyuan Tea Vocational College,Shangrao,Jiangxi Province,333200 China)
出处
《贵茶》
2025年第1期37-39,共3页
Journal of Guizhou Tea
关键词
婺源绿茶
直播带货
品牌推广
销售策略
Wuyuan green tea
Live broadcast with goods
Brand promotion
Sales strategy
