摘要
电影《哪吒之魔童闹海》以全球票房超百亿元的现象级表现,成为中国动画电影工业化的里程碑,更是中华传统文化创造性转化与创新性发展的典范。从文化符号学视角切入,结合符号分层理论、参与式文化理论,可以发现该电影通过符号适配、情感共鸣、技术赋能与叙事革新,实现了传统神话的现代化表达,构建了跨越文化边界的“全球叙事中国方案”,为中国文化产业的国际传播提供了理论参考与实践路径。
With global tickets of over 10 billion Yuan,the movie Ne Zha-The Monstrous Boy’s Rebellion at Sea has become a milestone in the industrialization of Chinese animated films and a model for the creative transformation and innovative development of traditional Chinese culture.From the perspective of cultural semiotics,combined with the theory of symbolic stratification and participatory culture,it can be found that the movie has achieved the modern expression of traditional myths through symbol adaptation,emotional resonance,technological empowerment and narrative innovation,constructed a global narrative of China plan that crosses cultural boundaries,and provided theoretical reference and practical path for the international dissemination of China’s cultural industry.
作者
卢衍鹏
温彤彤
LU Yan-peng;WEN Tong-tong(School of Marxism,Zaozhuang University,Zaozhuang Shandong 277100,China;School of Humanities,Kashi University,Kashi Xinjiang 844000,China)
出处
《菏泽学院学报》
2025年第3期92-99,共8页
Journal of Heze University
基金
山东省本科教学改革研究重点项目(Z2024337)
枣庄市哲学社会科学规划(统战工作专项)课题(TZGZLX02)
枣庄学院教学研究与改革项目(重点)。
关键词
文化自信
中国故事
中华优秀传统文化
文化“两创”
cultural confidence
stories of China
excellent traditional Chinese culture
double-innovation of culture
