摘要
体育“饭圈”呈现出一定程度的极端化组织行动能力,已成为新时代中国体育转型发展过程中所面临的重要挑战。运用参与式观察、案例分析法等方法,系统分析体育“饭圈”从“圈地自萌”到“文化破圈”的驱动逻辑与治理策略。研究认为,体育“饭圈”的“圈地自萌”表征为强化文化区隔以“圈地”,从事数据劳动以“自萌”。体育“饭圈”从“圈地自萌”到“文化破圈”是由内部圈层话语体系与圈层情感逻辑,以及外部数字平台与商业资本共同驱动下的产物。同时,体育“饭圈”的“文化破圈”也产生了诸多利弊。基于此,提出相应治理策略:强化运动员责任担当与价值引领;培育粉丝群体正向价值观与理性判断力;推动法治机构制度建设与效能提升并进;优化数字平台算法推荐与内容审核双机制;加强主流媒体职业能力与职业素养。
The sports"fan circle"has demonstrated an unprecedented ability to organize extremist actions,which have posed an important challenge in the process of transformation and development of Chinese sports in the new era.Using participatory observation and case studies,the study systematically analyzes the driving logic and governance strategies of the sports"fan circle"from"self-emergence"to"cultural breakthrough".The study concludes that the"self-emergence"of the sports and"fan circle"is characterized by both the reinforcement of the cultural distinction in order to"encircle the land",and the engagement in data labor in order to"self-emerge".The transformation of the sports"fan circle"from"self-emergence"to"cultural breakthrough"is driven by the internal discourse system and emotional logic of the circle,as well as the external digital plaform and commercial capital.At the same time,the"cultural breakthrough"of the sports"fan circle"has also produced both advantages and disadvantages.Based on this,corresponding governance strategies are proposed strengthening athletes'responsibility and value leadership;fostering positive values and rational judgment within fan communities;promoting system construction and efficiency improvement of the rule of law department;optimizing the dual mechanism of algorithmic recommendation and content audit of digital plaforms;strengthening the professional capacity and professionalism of mainstream media.
作者
杜超伟
倪京帅
DU Chaowei;NI Jingshuai(College of Sports Science,Shenyang Normal University,Shenyang 110034,China;College of Physical Education and Health,Shanghai University of International Business and Economics,Shanghai 201620,China)
出处
《西安体育学院学报》
北大核心
2025年第2期247-256,共10页
Journal of Xi'an Physical Education University
基金
国家社会科学基金项目(22BTY094)。
关键词
体育“饭圈”
圈地自萌
文化破圈
协同治理
sports"fan circles"
self-emergence
cultural breakthrough
coordinated governance
