摘要
为探究数字媒介主导语境下纸质材料的品牌传达效能重构路径,采用跨学科分析法,研究了纸质材料在触觉感知、视觉呈现、交互体验维度的特性作用机制,重点分析材料物理属性与品牌认知构建关联规律。通过解构肌理语言情感映射机制与动态结构的叙事潜能,创新提出感官叙事体系构建、触感质感强化模型、智能交互触点设计、虚实载体协同策略。结果表明:通过多维复合材料运用与智能技术融合,能激活纸质载体的沉浸式传播势能,在强化品牌情感连接上,实现可持续设计导向的功能创新,研究成果可为数字时代的品牌体验升级提供物质载体与设计方法的解决方案。
In order to explore the reconstruction path of brand communication effectiveness of paper materials in the context of digital media dominance,an interdisciplinary analysis method was adopted to study the characteristics and mechanisms of paper materials in tactile perception,visual presentation,and interactive experience dimensions,with a focus on analyzing the correlation between material physical properties and brand cognition construction.By deconstructing the emotional mapping mechanism of texture language and the narrative potential of dynamic structure,we innovatively propose the construction of sensory narrative system,tactile texture enhancement model,intelligent interactive touchpoint design,and virtual real carrier collaboration strategy.The results show that through the application of multidimensional composite materials and the integration of intelligent technology,we can activate the immersive communication potential of paper carriers,strengthen brand emotional connections,and achieve sustainable design oriented functional innovation.The research results can provide material carrier and design method solutions for upgrading brand experience in the digital age.
作者
范帅
FAN Shuai(Kyungil University,Gyeongsan 38428,Korea)
出处
《鞋类工艺与设计》
2025年第10期58-60,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
品牌视觉传达
纸质材料
设计
brand visual communication
paper materials
design
