摘要
【目的/意义】对比分析中美社交媒体微博与X平台关于中国生成式人工智能产品DeepSeek的议题,可以揭示不同社交媒体平台用户讨论主题的差异,为跨文化科技传播策略制定、本土AI产品的全球化适应提供数据驱动的决策依据。【方法/过程】以微博和X平台为数据来源,选取关键词“DeepSeek”进行数据采集,采用BERTopic模型进行文本主题识别,并对主题词进行聚类分析,再结合已有文献和专家意见进行多维度主题对比分析。【结果/结论】微博与X平台上关于DeepSeek的讨论主题在技术进展、用户体验、应用场景、政策环境、风险伦理等维度存在差异。【创新/局限】将跨文化视角融入对比分析,有助于理解不同文化下公众对技术的认知差异,也为未来跨文化的科技传播和社交媒体分析提供有益的参考。
[Purpose/significance]This study aims to conduct a comparative analysis of the discussion topics regarding China's generative AI product,DeepSeek,on the Chinese social media platform Weibo and the American platform X.The analysis reveals the differences in user-discussed topics across different social media plaforms,providing data-driven insights for the formulation of crosscultural science communication strategies and the global adaptation of domestic AI products.[Method/process]Data were collected from Weibo and X using the keyword“DeepSeek”.The BERTopic model was applied for topic identification,followed by cluster analysis of the topic terms.A comparative analysis was then conducted based on dimensional aspects,integrating existing literature and expert opinions.[Result/conclusion]The discussion themes about DeepSeek on Weibo and X platforms differ across dimensions such as technological advancements,user experience,application scenarios,policy environment,and risk ethics.[Innovation/limitation]This study incorporates a cross-cultural perspective in the comparative analysis,which helps to enhance the understanding of cultural differences in public perceptions of technology and offer valuable insights for future cross-cultural science communication and social media analysis.
作者
郭亚军
王会森
李天祥
袁一鸣
齐云飞
GUO Yajun;WANG Huisen;LI Tianxiang;YUAN Yiming;QI Yunfei(School of Information Management,Zhengzhou University of Aeronautics,Zhengzhou 450046,China;School of Information Management,Wuhan University,Wuhan 430072,China)
出处
《情报科学》
北大核心
2025年第3期1-9,39,共10页
Information Science
基金
国家社会科学基金项目“面向突发事件网络舆情治理的政府双向信息沟通能力建设研究”(21BTQ048)。
