摘要
在创新创业背景下,化妆品包装设计与社交媒体传播对消费者行为的影响日益显著,但二者关联及其影响机制仍需深入探究。分析了化妆品包装设计的发展现状,提出了其在社交媒体传播中的创新策略,并探讨了社交媒体传播对消费者购买行为的影响。研究发现,包装设计在社交媒体传播中起着关键作用,其视觉表现力直接影响消费者的购买决策和品牌认知。
Under the background of innovation and entrepreneurship,the influence of cosmetic packaging design and social media communication on consumer behaviors is becoming more and more significant,but the relationship between the two and its influence mechanism still need to be further explored.This paper analyzes the development status of cosmetic packaging design,puts forward its innovative strategies in social media communication,and discusses the influence of social media communication on consumers'purchase behaviors.The study found that packaging design plays a key role in social media communication,and its visual expression directly affects consumers'purchase decisions and brand awareness.
作者
秦可人
QIN Keren(Chongqing Polytechnic University of Electronic Technology,Chongqing 401331,China)
出处
《上海包装》
2025年第4期139-141,共3页
Shanghai Packaging
基金
2024年重庆市教育科学规划课题“职业院校美育浸润行动体系构建与应用研究”(K24YC3090018)。
关键词
化妆品包装设计
社交媒体传播
消费者行为
创新创业
cosmetic packaging design
social media communication
consumer behavior
innovation and entrepreneurship
