摘要
食品标签作为消费者获取产品信息的首要窗口,其规范性和透明度直接影响消费决策与市场秩序。近期,食品标签的核心三大规则文件——新出台的《食品标识监督管理办法》、GB 7718—2025《食品安全国家标准预包装食品标签通则》和GB 28050—2025《食品安全国家标准预包装食品营养标签通则》,对现行标签标识规则作出实质性调整。本文结合典型案例与执法实践,深入分析新规的核心变化,包括食品命名真实性要求、含量宣称限制、添加剂透明化、特殊人群宣称规范、委托加工信息披露及数字标签创新应用等方面,并分析了强制标示事项的升级内容,如生产日期与保质期到期日、致敏物质、盐油糖提示语等新增要求。同时,本文揭示新规下企业可能面临的法律风险,提出应对方案,建议企业从被动合规转向主动管理,在规范中寻找竞争优势。
Food labels serve as the primary channel for consumers to obtain product information,and their standardization and transparency directly impact purchasing decisions and market order.The three groundbreaking core regulations in the food labeling area—the Food Labeling Supervision and Management Measures,the revised GB 7718—2025 National Food Safety Standard——General Standard for the Labeling of Pre-packaged Foods,and the revised GB 28050—2025 National Food Safety Standard——General Principles for Nutrition Labeling of Pre-packaged Foods,have comprehensively amended food labeling rules.This article thoroughly analyzes the key changes in the new regulations by analyzing typical cases and enforcement practices,including requirements of the authenticity of food naming,restrictions on content claims,enhanced additive transparency,standardized claims for special populations,disclosure rules for commissioned production,and innovative applications of digital labeling.It also examines upgraded mandatory labeling requirements such as the dual-indication format of production date/expiration date,allergen labeling,and new salt-oil-sugar advisory statements.Furthermore,the article highlights potential legal risks under the new framework,proposes corresponding response strategies,and advises food enterprises to shift from passive compliance to proactive management.
作者
陈兵
贾舒悦
CHEN Bing;JIA Shuyue(King&Wood Mallesons)
出处
《中国食品安全》
2025年第3期67-73,共7页
CHINA FOOD SAFETY
关键词
部门法学
食品安全
食品标签标识
食品标准
department law
food safety
food labeling and identification
food standards
