摘要
近年来,中医药在国际医疗事务中日益发挥着重要作用,其良好的治疗效果备受关注。这不仅使中医药获得了国际社会的广泛认可,更为其在全球范围内的跨文化传播创造了良好的机遇。但是,中医药在国际传播过程中仍存在许多问题。以印度尼西亚共和国(印尼)为中心,梳理中医药在传播载体、传播内容和传播途径等方面的现状,发现中医药在印尼传播过程中面临着中医药相关政策不完善,其他医学体系竞争压力大以及中医药教育层次较低等困境。在此基础上,运用“5W”传播模式,提出加强中印尼两国中医药教育院校合作,提高中医药与印尼传统医药的融合度,建设印尼中医药中心,完善印尼中医药法律法规,注重印尼民众需求以及开展中医药印尼本土化研究等建议,切实提高传播效果,促进中医药在印尼的发展。
In recent years,traditional Chinese medicine(TCM) has played an increasingly important role in international healthcare and has garnered significant attention for its remarkable therapeutic effects.This has not only earned TCM widespread recognition within the global community but also created favorable opportunities for its cross-cultural communication worldwide.However,many challenges still exist in the international communication of TCM.Focusing on the Republic of Indonesia,this study reviews the current state of TCM dissemination in terms of media,content,and methods.It identifies several challenges facing TCM in Indonesia,including underdeveloped TCM-related policies,strong competition from other medical systems,and relatively low levels of TCM education.Based on these findings,and using the “5W” communication model,the study proposes several recommendations:strengthen cooperation between TCM educational institutions in China and Indonesia,enhance integration between TCM and Indonesian traditional medicine,establish TCM centers in Indonesia,improve relevant TCM legal and regulatory frameworks,address the needs of the Indonesian population,and promote localized research on TCM in Indonesia.These measures aim to effectively improve communication and promote the development of TCM in Indonesia.
作者
王璨
靳际宇
陈诗韵
陈战
WANG Can;JIN Jiyu;CHEN Shiyun;CHEN Zhan(Institute of Chinese Medical Literature and Culture,Shandong University of Traditional Chinese Medicine,Ji′nan 250355,China;College of Foreign Languages,Shandong University of Traditional Chinese Medicine,Ji′nan 250355,China)
出处
《世界中医药》
北大核心
2025年第6期1061-1067,共7页
World Chinese Medicine
基金
国家社会科学基金一般项目(20BSS065)。
关键词
中医药
印度尼西亚共和国
跨文化传播
现状
困境
“5W”传播模式
策略
海外交流合作
Traditional Chinese medicine
The Republic of Indonesia
Cross-cultural communication
Current situation
Dilemma
“5W”communication model
Strategy
Overseas exchanges and cooperation
