摘要
目的:以定量方式分析全球网络新闻语料库(NOW)中与中医药相关的英语新闻文本,探讨中医药文化媒介形象。方法:检索NOW中与中医药相关的英语新闻文本,以字符串查询方式进行检索,分别设定“traditional Chinese medicine(中医)”“acupuncture(针灸)”“Chinese herbal(中药)”为检索词,设定时间范围为2020年1月1日至2024年4月18日,分别获得含有上述3组检索词的文本,分别为2 535、6 157、327条。通过特征词提取分析文本关键词及其分布特征;对语料的情感向度和主客观度进行分析,初步了解近年来中医药英语新闻传播现状;用潜在狄利克雷分布(LDA)模型抽取新闻主题。结果:词频分析中health(健康)、pain(疼痛)等高频词反映了海内外民众对中医药基本诉求;文本分析的整体情感倾向值为0.099、主客观性倾向值为0.413,考虑医疗类新闻的特殊性,整体呈现积极且客观的传播态势;LDA主题建模获得“卫生服务相关”“体验描述相关”“病症与具体诊疗相关”3个主题,其中卫生服务相关话题在国际新闻中占有相当大的比例,个人体验和具体诊疗相关话题作为中医文化的核心传播点,通过真实故事和医疗实践,具有一定的发展潜力。结论:中医药文化在国际媒体上展现出较为积极客观的媒介形象,中医药卫生服务相关话题在国际新闻传播中占据重要地位,其影响力随时间推移逐渐增强;体验描述和病症治疗作为中医药文化传播的2个关键方面,分别通过个人体验和具体诊疗实践,展现出持续的发展潜力和传播热点。
Objective:To quantitatively analyze English news texts related to traditional Chinese medicine(TCM) in the Global Web-Based English News Corpus(NOW) to explore the media image of TCM culture.Methods:English news texts related to TCM were retrieved from NOW using string-based queries with the keywords “traditional Chinese medicine”,“acupuncture”,and “Chinese herbal”.The search period was set from January 1,2020,to April 18,2024,yielding 2 535,6 157,and 327 relevant texts,respectively.Keyword extraction was performed to analyze key terms and their distribution.Sentiment polarity and subjectivity and objectivity analysis were conducted to preliminarily understand the present situation of TCM English news communication in recent years.Additionally,latent Dirichlet allocation(LDA) modeling was applied to identify underlying news themes.Results:Word frequency analysis revealed that high-frequency words such as health and pain reflect global public concerns about TCM.The overall sentiment score was 0.099,and the subjectivity and objectivity score was 0.413,indicating a generally positive and objective media portrayal,considering the unique nature of medical news.LDA topic modeling identified three main themes,i.e.,healthcare services,experiential narratives,and disease treatment and specific therapies.Among them,healthcare services accounted for a significant portion of international news coverage.Experiential narratives and disease treatment were identified as core aspects of TCM cultural communication,with real-life stories and medical practices demonstrating potential for further development.Conclusion:TCM culture is portrayed in international media with a relatively positive and objective image.Healthcare services dominate TCM-related news coverage,with increasing influence over time.Additionally,experiential narratives and disease treatment remain key aspects of TCM cultural dissemination,showing continued development potential and emerging as focal points in media representation.
作者
孙迪
夏书剑
邰东梅
SUN Di;XIA Shujian;TAI Dongmei(International Education College of Liaoning University of Traditional Chinese Medicine,Shenyang 110031,China;College of Information Engineering of Liaoning University of Traditional Chinese Medicine,Shenyang 110031,China)
出处
《世界中医药》
北大核心
2025年第5期770-775,共6页
World Chinese Medicine
基金
国家自然科学基金项目(82004229)
国家中医药管理局《中华医藏》提要编纂项目(KJS-ZHYC-2020-010)
辽宁中医药大学人文社科类项目(2021LNZYZZ003)
辽宁省社会科学规划基金项目(L21BXW015)。
关键词
中医药
全球新闻语料库
文化媒介
国际传播
演化
进路
他塑
新闻
Traditional Chinese medicine(TCM)
Global Web-Based English News Corpus
Culture media
International communication
Evolution
Approach
Path
News
