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边疆地区乡村旅游赋能共同富裕机理、困境及对策研究——以崇左市为例

Rural Tourism in Border Areas Empowering Common Prosperity:Mechanisms,Challenges,and Countermeasures——A Case Study of Chongzuo City
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摘要 共同富裕是全面推进乡村振兴的最终目标,乡村旅游是推进乡村振兴的重要突破口。推进边疆地区全面乡村振兴,促进区域协调发展,赋能共同富裕具有重大现实意义。本研究团队通过分析乡村旅游赋能共同富裕的内在机理,调查研究南疆国门城市崇左市乡村旅游发展赋能共同富裕的成效,发现崇左市乡村旅游仍存在旅游人才不充足、不全面,项目开发特色不足及体验形式不丰富,利益联结机制不健全,信息化传播与服务精准度不足的问题,文中提出四方面优化策略:党建引领优化人才队伍,聚焦产品创新、凝练特色内容及展现形式,完善利益联结机制提供制度保障,数字技术赋能精准化息传播与服务效能提升。希望能为其他边疆地区乡村旅游发展提供参考。 Common prosperity is the ultimate goal of comprehensively promoting rural revitalization,and rural tourism is an important breakthrough in promoting comprehensive rural revitalization.Promoting comprehensive rural revitalization in border areas,promoting regional coordinated development,and empowering common prosperity have significant practical significance.The team analyzed the internal mechanism of empowering common prosperity through rural tourism,investigated and studied the effectiveness of empowering common prosperity through rural tourism in Chongzuo City,a gateway city in southern frontier.It was found that there are still problems with insufficient and incomplete tourism talents,lack of distinctive features and diverse experiential forms in project development,incomplete interest linkage mechanisms,and insufficient accuracy of information dissemination and services in rural tourism in Chongzuo City.Four optimization strategies were proposed:party building leadership,optimizing talent teams;focusing on product innovation,condensing characteristic content and presentation forms;improving institutional guarantees for interest linkage mechanisms;empowering precise information dissemination and service efficiency through digital technology.Hoping to provide reference for the development of rural tourism in other border areas.
作者 梁海军 于继鹤 LIANG Haijun;YU Jihe(School of Economics and Trade,Chongzuo Preschool Education College,532200,Chongzuo,Guangxi,China;Department of Public Teaching,Chongzuo Vocational Technical School,532200,Chongzuo,Guangxi,China)
出处 《特区经济》 2025年第5期33-36,共4页 Special Zone Economy
基金 广西教育科学“十四五”规划2023年度财经素养教育研究专项重点课题“广西农村地区财经素养的教育问题与对策研究”(2023ZJY836) 2024年度广西高校中青年教师科研基础能力提升项目“广西乡村旅游高质量发展赋能乡村振兴的机制与实践路径研究”(2024KY1642) 崇左市2024年“大学习大调研”活动重点课题“崇左市乡村旅游高质量发展赋能城乡共同富裕策略研究”。
关键词 边疆地区 乡村旅游 共同富裕 Border Areas Rural Tourism Common Prosperity
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