摘要
近年来,我国短视频行业在海外市场大获成功,成为“讲好中国故事、传播好中国声音”的生力军,丰富了中国文化出海的表达形式,冲击着现有的国际传播秩序,但同时也面临着诸多危机与困境。中国短视频海外传播历经四个阶段,其在海外的实践创新需政府、个体、平台等多方面合力,并要在内容、模态、构建公共领域等方面探索新策略、新路径,把握住时代风口和重点议题,不断地提升海外传播力。
In recent years,China's short-video industry has achieved great success in overseas markets,becoming a vital force in"telling China's stories well and spreading China's voice well".It has enriched the forms of expression for Chinese culture going global and challenged the existing international communication order.However,it also faces numerous crises and predicaments.The overseas dissemination of short videos in China has gone through four stages.To achieve practical innovation in the overseas market,it requires the joint efforts of the government,individuals,platforms and other aspects.Moreover,it is necessary to explore new strategies and paths in terms of content,modality,and the construction of public domains,seize the opportunities of the times and key issues,and continuously enhance the overseas dissemination capacity.
作者
魏佳
李语涵
Wei Jia;Li Yuhan
出处
《南京艺术学院学报(音乐与表演版)》
北大核心
2025年第3期153-157,I0005,共6页
JOURNAL OF NANJING UNIVERSITY OF THE ARTS:Music & Performance
基金
江苏省社会科学基金项目“新时代江苏电视剧高质量发展研究”(项目编号:23TYD016)
江苏省习近平新时代中国特色社会主义思想研究中心南艺基地课题重点项目(项目编号:2024NYJDZD0207)阶段性研究成果。
关键词
短视频
海外传播
数字平台
Short videos
Overseas dissemination
Digital platforms
Culture
