摘要
数智经济快速发展背景下,智能制造企业如何通过数字商业模式的形成与迭代推动生产和制造方式高质量发展已成为业界和学界共同关注的话题。本文以歌尔为案例研究对象,探讨其数字商业模式的具体形成机制与演化过程。研究发现,①数字商业模式包含数字化和智能化后的价值创造、价值主张和价值获取三种要素,动态能力与数字创新的协同包括客户-技术协同、数据-组织协同和生态-产品协同三种;②数字商业模式三种要素的数字化和智能化是在动态能力与数字创新协同驱动下形成的,具体形成机制为增强重组、扩展分布、生成开放三种;③数字商业模式的演化过程为单要素数字化-双要素数字化-多要素智能化,并呈现出先拓宽广度再挖掘深度的特征,同时发现其演化的动力来源是动态能力感知与捕获的连接,表现为组织内部威胁倒逼与组织外部机遇驱动。研究发现填补了数字商业模式形成机制的理论空白,同时以整体思维丰富了数字商业模式的演化过程。
In the context of rapid development in the digital economy,how intelligent manufacturing companies form and iterate digital business models to drive high-quality development has become a topic of great interest in both industry and academia.Taking Goertek as a case study,the specific formation mechanisms and evolutionary processes of digital business model was investigated.The findings reveal,the digital business model contains three elements of value creation,value proposition and value capture after digitalization and intelligence,and the synergy between dynamic capabilities and digital innovation includes customer-technology synergy,data-organization synergy and ecosystem-product synergy.The digitalization and intelligence of the three elements of the digital business model are synergistically driven by dynamic capabilities and digital innovation,and the formation mechanisms are enhancement and restructuring,expansion and distribution,generation and opening.Tthe evolution process of digital business model is single element digitalization-double element digitalization-multi element intellectualization,and shows the characteristics of first broadening the breadth and then digging the depth.Also,it identifies the driving forces behind the evolution of digital business models,which stem from the connection of sensing and seizing.This connection manifests as internal threats driving organizational adaptation and external opportunities propelling growth.Overall,the research findings fill theoretical gaps in understanding the formation mechanisms of digital business model and enriches our understanding of its evolutionary processes.
作者
孙新波
孙世鑫
张庆强
何建笃
何志伟
Sun Xinbo;Sun Shixin;Zhang Qingqiang;He Jiandu;He Zhiwei(School of Business Administration,Northeastern University,Shenyang 110169,China)
出处
《技术经济》
北大核心
2025年第5期70-83,共14页
Journal of Technology Economics
基金
国家自然科学基金重点项目“数智生态系统下的企业价值共创理论与方法研究”(72332001)
国家自然科学基金面上项目“复杂适应系统视角下的众包平台激励机制研究”(72172031)。
关键词
数字商业模式
动态能力
数字创新
智能制造企业
digital business models
dynamic capabilities
digital innovation
intelligent manufacturing enterprises
