摘要
数字经济的兴起极大地推动了皮革企业在电子商务领域的发展。在这一时代背景下,电子商务已成为众多皮革企业的首选运营模式。它不仅能够帮助企业削减销售成本、扩大销售额、提升整体运营效率,还能使企业决策过程更加迅速且精准,实现库存的最小化乃至零库存管理,极大地优化企业的资源配置。本文从数字经济出发,分析皮革企业的电子商务发展路径。通过电子商务这一手段,不仅能够提升皮革产品的流通效率,还能进一步拓宽市场边界,促进整个行业的转型升级。
The rise of the digital economy has greatly promoted the development of leather enterprises in the field of e-commerce.In this era,e-commerce has become the preferred operating model for many leather enterprises.It not only helps companies reduce sales costs,expand sales revenue,and improve overall operational efficiency,but also enables faster and more accurate decision-making processes,achieving minimal or even zero inventory management,greatly optimizing resource allocation for enterprises.Starting from the digital economy,this article analyzed the development path of e-commerce in leather enterprises.Through e-commerce,not only can the circulation efficiency of leather products be improved,but also market boundaries can be further expanded,thus promoting the transformation and upgrading of the entire industry.
作者
赵钧
付艳琴
ZHAO Jun;FU Yanqin(Deyang Vocational College of Technology and Trade,Guanghan 618300,China;Sichuan Tianyi College,Mianzhu 618200,China)
出处
《中国皮革》
2025年第6期18-21,共4页
China Leather
基金
2024年(夏)成都市社科联应用心理学研究会课题(SCCYX2464)。
关键词
数字经济
皮革企业
电子商务
digital economy
leather enterprises
e-commerce
