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新时代党的对外宣传工作的价值意蕴、目标指向与实践进路

The Value Implication,Goal Orientation and Practical Approach of the Party’s External Propaganda Work in the New Era
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摘要 在中国革命、建设和改革时期,中国共产党始终高度重视对外宣传工作。进入新时代以来,基于扭转西强我弱国际话语格局、提升国家文化软实力、促进人类文明交流互鉴的战略考量,以习近平同志为核心的党中央把对外宣传工作提升至极端重要的战略地位,并下大气力推动对外宣传工作守正创新,以提高国际传播影响力、中华文化影响力、中国形象亲和力、中国话语说服力、国际舆论引导力。在新时代的伟大实践中,对外宣传战线探索出加强党对外宣工作的全面领导、坚持创新为要的工作原则、注重话语体系的融通中外、重视完善外宣工作大格局等好做法、好策略,推动对外宣传事业取得历史性成就、发生历史性变革,为全面推进强国建设、民族复兴伟业营造了有利的国际舆论环境。 During the period of Chinese revolution,construction and reform,the Communist Party of China has always attached great importance to external propaganda.Since entering the new era,based on the strategic considerations of reversing the international discourse pattern that the West is strong and China is weak,enhancing the soft power of national culture and promoting the exchange and mutual learning of human civilizations,the CPC Central Committee with Comrade Xi Jinping as the core has promoted the external propaganda work to an extremely important strategic position,and made great efforts to promote the integrity and innovation of the external propaganda work,so as to improve the influence of international communication,Chinese culture,Chinese image affinity,Chinese discourse persuasiveness and international public opinion guidance.In the great practice of the new era,the propaganda and ideological front has explored good practices and strategies,such as strengthening the overall leadership of the Party’s external propaganda work,adhering to the working principle of innovation,paying attention to the integration of discourse system between China and foreign countries,and improving the overall pattern of external propaganda work,which has promoted historic achievements and changes in external propaganda and created a more favorable international public opinion environment for comprehensively promoting the construction of a strong country and the great cause of national rejuvenation.
作者 苗露露 MIAO Lulu(School of Marxism,Changzhi University,Changzhi Shanxi 046011;School of Marxism,Wuhan University,Wuhan Hubei 430072)
出处 《长治学院学报》 2025年第2期82-88,共7页 Journal of Changzhi University
基金 山西省哲学社会科学规划课题“新时代中国共产党对外宣传工作研究”(2023YJ139) 山西省高等学校哲学社会科学研究项目“习近平总书记关于对外宣传重要论述研究”(XN0751)。
关键词 新时代 对外宣传 国际传播 文明交流互鉴 the new era external publicity international communication civilization exchange and mutual learning
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