摘要
随着信息产业化的加速升级,大数据技术作为前沿工具和数据支持已经深度融入电影的市场化营销之中,贯穿于电影策划、制作、发行等各个环节。在中韩系列电影中,《李舜臣》系列电影和《战狼》系列电影的成功体现了大数据技术的重要作用,为制片方提供了全面而深入的数据支持与决策参考。电影营销的策略不再局限于传统的广告宣传,而是更加注重与观众的互动,利用大数据分析观众的喜好和需求,可以更为精准地营销。大数据已经成为电影营销的重要手段和驱动力量,为电影行业的发展带来了全新的机遇与挑战。
With the accelerated advancement of information industrialization,big data technology,as a cutting-edge tool and datadriven support,has been deeply integrated into the market-oriented marketing of films,spanning all stages such as planning,pro⁃duction,and distribution.In the context of Chinese and Korean film series,the success of Lee Sun-Chen and Wolf Warrior series highlights the pivotal role of big data technology,providing comprehensive and in-depth data support and decision-making refer⁃ences for producers.Film marketing strategies have transcended traditional advertising campaigns to emphasize interactive engage⁃ment with audiences.By leveraging big data analytics to understand audience preferences and needs,marketing has become more targeted and precise.Big data has emerged as a crucial support system and driving force in film marketing,presenting unprec⁃edented opportunities and challenges for the film industry.
作者
田华
李露露
陈成方
TIAN Hua;LI Lulu;CHEN Chengfang(Media College,Xinyang Normal University,Xinyang 464000,China;College of Arts,Cheongju University,Cheongju,Chungcheongbuk-do 28503,The Republic of Korea)
出处
《信阳师范大学学报(哲学社会科学版)》
2025年第3期121-127,共7页
Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)
基金
国家社会科学基金一般项目(23BXW098)
河南省社科规划项目(2023CYS053)。
关键词
大数据
电影营销
中韩系列电影
《战狼》
《李舜臣》
big data
film marketing
Chinese and Korean film series
Lee Sun-Chen
Wolf Warrior
