摘要
为了解女性消费者对电动汽车造型的感性需求,解决女性感性需求与电动汽车造型匹配的问题,提出一种基于感性分析的女性电动汽车造型偏好研究方法。分析电动汽车相较于传统内燃机汽车的造型差异,从而明确电动汽车造型设计方向并利用形态分析法对电动汽车进行形态解构;基于感性工学的理论框架,收集并筛选电动汽车感性词汇以及代表样本;采用因子分析法提取影响女性电动汽车造型偏好的主要因子;通过层次分析法构建判断矩阵,计算电动汽车感性词汇的相对权重;运用QFD质量功能展开工具构建感性意象与汽车设计元素之间的映射模型,将用户感性意象转化为女性偏好的电动汽车造型设计元素。得出了女性用户更加偏好轴距占车长比例≤60%、A柱倾斜角较大、无格栅设计、封闭式轮毂、圆润或融合型前照灯、细长型尾灯、弹出式门把手、圆润型肩线、悬浮顶型车窗的电动汽车造型设计。基于感性分析的女性电动汽车造型偏好研究框架能有效提取女性消费者对电动汽车造型的感性需求,对女性电动汽车造型设计有一定的指导意义。
To understand female consumers'perceptual needs for electric vehicle styling and to solve the problem of matching these needs with electric vehicle designs,a research method based on perceptual analysis for styling electric vehicles for women is proposed.This study analyzes the styling differences between electric vehicles and traditional fuel vehicles to determine the direction of electric vehicle styling.Additionally,morphological analysis is used to deconstruct the design of electric vehicles.Based on the theoretical framework of perceptual engineering,perceptual vocabulary and representative samples for electric vehicles are collected and selected.Factor analysis is used to extract the main factors affecting the styling of electric vehicles for women.The judgment matrices are constructed using the hierarchical analysis to calculate the relative weights of the perceptual terms.Using quality function deployment tools,a mapping model between perceptual imagery and automobile design elements is built to transform users'perceptual imagery into design elements for women's electric vehicle styling.It is concluded that female users prefer EV styling designs with a wheelbase≤60%of the vehicle length,a larger A-pillar tilt angle,a grille-less design,closed wheels,rounded or fused headlights,slim taillights,pop-up door handles,rounded shoulder lines,and floating roof windows.The research framework based on perceptual analysis can effectively extract female consumers'needs for electric vehicle styling.This framework provides some guidance for the design of electric vehicles for women.
作者
马新博
李延
MA Xinbo;LI Yan(School of Mechanical Engineering,North China University of Science and Technology,Tangshan 063210,Hebei,China)
出处
《汽车工程学报》
2025年第3期409-418,共10页
Chinese Journal of Automotive Engineering
基金
河北省高等学校人文社会科学研究项目(BJ2017071):基于现代化城市公共交通设施环境中无障碍设计的研究。
关键词
感性工学
AHP层次分析法
QFD质量功能展开
女性偏好
电动汽车造型
Kansei Engineering
analytic hierarchy process
quality function deployment
female preference
electric vehicle styling
