摘要
老字号传统工艺美术的传承价值在于坚守传统技艺与文化精髓的同时,不断创新发展以适应时代需求。在现代社会发展变迁的过程中,老字号传统工艺美术因应对不够,在产品销售、技艺传承、科技赋能、创新发展等方面面临挑战。未来,老字号传统工艺美术转型升级,要在习近平总书记关于弘扬中华优秀传统文化重要论述思想指导下,引入新质生产力,主动融合现代科技,强化品牌战略,实现高质量发展。
The transmission value of time-honored traditional arts and crafts lies in their adherence to traditional skills and cultural essences while continuously innovating and developing to meet the demands of the times.Amidst the evolution of modern society,time-honored traditional arts and crafts are facing challenges in product sales,skill transmission,technological empowerment,and innovative development due to inadequate adaptation.In the future,to transform and upgrade time-honored traditional arts and crafts,it is essential to introduce new productive forces,actively integrate modern technology,strengthen brand strategies,and achieve high-quality development,guided by Xi Jinping’s important expositions on promoting excellent traditional Chinese culture.
作者
贾峰
JIA Feng(School of Culture and Tourism,Zhangzhou Institute of Technology,Zhangzhou,Fujian 363000)
出处
《武夷学院学报》
2025年第4期72-77,共6页
Journal of Wuyi University
基金
福建省教育系统哲学社会科学研究课题(JAS24290)
漳州职业技术学院博士科研启动课题(ZZYB2301)
漳州职业技术学院校级课题(zzykys24002)。
关键词
老字号
传统工艺美术
传承与创新
time-honored brands
traditional arts and crafts
inheritance and innovation
