摘要
有声出版作为文化产业重要组成部分,推动全媒体传播体系下主流媒体有声出版深度融合发展,积极构建数智时代新型出版传播体系,是建成文化强国、出版强国的必然要求。“人民日报评论”喜马拉雅平台账号为有声出版践行出一条重要的发展路径:首先,文字稿件的写作者和主播共同作为显性内容生产主体,需要保持主流媒体内容深度优势,生产符合口语传播特质的有声出版内容,同时需要平台运营编辑发挥好黏合作用;其次,强化主流媒体有声出版内容建设,提供主流媒体类别多样的有声出版主题;再次,综合运用多种叙事方式,以声音媒介作为主要叙事手段,兼顾图片、文字等媒介元素的多元整合协同叙事效果;最后,进一步提升优质内容的可持续生产以及有声出版的专业化、精细化制作和精准化传播能力,重视用户服务意识,利用好平台的互动功能,以期主流媒体有声出版活动承担好巩固思想阵地、传承优秀文化、服务人民群众日益增长的精神文化需求的重要使命。
As an important part of the cultural industry,audio publishing is an inevitable requirement for building a cultural power and a publishing power to promote the in-depth integration and development of mainstream media audio publishing under the all-media communication system,and to actively build a new publishing and communication system in the digital intelligence era.The account of People's Daily Commentary on the Himalayan platform has practiced an important development path for audio publishing:firstly,the writer and anchor of the text manuscript are the main body of explicit content production,and they need to maintain the depth advantage of mainstream media content,produce audio publishing content that conforms to the characteristics of oral communication,and at the same time,the platform operation and editor need to play a good role in cohesiveness;secondly,strengthen the construction of audio publishing content of mainstream media and provide various audio publishing themes of mainstream media;thirdly,comprehensively use a variety of narrative methods,use sound media as the main narrative means,and take into account pictures;finally,it is necessary to further improve the sustainable production of high-quality content and the professional,refined production and precise communication capabilities of audio publishing,attach importance to user service awareness,and make good use of the interactive function of the platform,so as to undertake the important mission of consolidating the ideological position,inheriting the excellent culture,and serving the growing spiritual and cultural needs of the people.
作者
李明德
闫利超
Li Mingde;Yan Lichao
出处
《中国新闻传播研究》
2024年第5期221-235,共15页
China Journalism and Communication Journal
基金
2024年度教育部哲学社会科学研究重大课题攻关项目“习近平新时代中国特色社会主义思想国际传播研究”(项目号:24JZD005)阶段性成果
2023年度国家社会科学基金后期资助项目“社会思潮新媒体传播:关系、形态、路向”(项目号:23FXWB010)阶段性成果
关键词
新型主流媒体建设
有声出版
“人民日报评论”
newmainstream mediaconstruction
audio publishing
"People's Daily Commentary"
