摘要
本文采用文献资料法、实地调查法、专家访谈法等研究方法,基于场景理论视角,在分析江苏省体旅融合发展示范基地建设现状与实践逻辑的基础上,探讨了其现存问题,并提出了相应提升路径。研究发现:江苏省体旅融合发展示范基地建设的现存问题如下:现实空间分布不均,网络宣传效果有限;管理设施有待完善,服务体验有待优化;体旅专业程度较高,复合人才相对缺乏;活动类型同质严重,赛事延续性欠缺;文化内涵融入单薄,场景缺少内在联结。据此,提出以下提升路径:加强整体战略布局,构建多元传播体系;完善基础设施建设,提升活动参与品质;强化复合人才培养,实现基地专业管理;打造特色差异活动,提升活动品牌效应;挖掘潜在文化内蕴,创新体旅文化意境。
This study employs literature research method,field surveys,and expert interviews to explore the quality enhancement of sports-tourism integration demonstration bases in Jiangsu Province through the lens of scenario theory.By analyzing the current status and practical logic of these bases,key challenges are identified,and targeted improvement strategies are proposed.Findings reveal the following issues:uneven spatial distribution and limited online promotion effectiveness;inadequate management facilities and suboptimal service experiences;high specialization in sports-tourism activities but a shortage of interdisciplinary talent;homogenized activity types and weak continuity of events;superficial cultural integration and fragmented scenario design.To address these challenges,the study proposes strategies:strengthen holistic strategic planning,build a diversified communication ecosystem;upgrade infrastructure for participatory excellence;cultivate interdisciplinary talent pipelines;develop differentiated,brand-driven events;and innovate sports-cultural-tourism synergies.
作者
吕婕
Lyu Jie(Graduate School of Nanjing Sport Institute,Nanjing 210014,China)
出处
《体育科技文献通报》
2025年第3期121-124,131,共5页
Bulletin of Sport Science & Technology
基金
江苏省研究生科研与实践创新计划项目“全域旅游视角下江苏体旅融合发展示范基地的理论阐释与实践探索”(项目编号:KYCX23-2360)。
关键词
场景理论
江苏
体旅融合
体旅融合发展示范基地
Scenario Theory
Jiangsu
Sports-Tourism Integration
Sports-Tourism Integration Demonstration Bases
