摘要
本文旨在探讨色彩在“One Day Cake”包装设计中的应用研究。通过对色彩心理学、视觉传达理论以及市场调研的综合分析,本文揭示了色彩如何影响消费者的情感体验、购买决策以及品牌形象的塑造。研究发现,合理运用色彩不仅能提升产品的吸引力,还能增强品牌的认知度和忠诚度。本文通过问卷调查、翻阅资料和案例分析,提供了实证支持,并提出了具体的色彩应用策略。研究结果表明,色彩在“One Day Cake”的包装设计中发挥了重要的辅助功能,对品牌传播具有显著的价值。
This article aims to explore the application of color in the packaging design of"One Day Cake".Through a comprehensive analysis of color psychology,visual communication theory,and market research,this article reveals how color affects consumers'emotional experience,purchasing decisions,and brand image shaping.Research has found that the reasonable use of colors can not only enhance the attractiveness of products,but also increase brand awareness and loyalty.This article provides empirical support and proposes specific color application strategies through questionnaire surveys,literature review,and case analysis.The research results indicate that color plays an important auxiliary role in the packaging design of"One Day Cake"and has significant value for brand communication.
作者
尹文汐
张华斌
Yin Wenxi;Zhang Huabin(Changchun Normal University)
出处
《色彩》
2025年第2期44-46,共3页
Color
基金
长春师范大学研究生创新项目资助《智能包装设计创新在便利店中的应用研究》(项目编号:YJSCX2024098)。
