摘要
在当今数字化时代,互联网技术深刻改变了商业运作模式和消费者购物行为。作为一种新兴的营销方式,网络营销为服装企业提供了广阔的市场空间。然而,服装行业作为传统制造业的重要组成部分,其也受到了巨大的发展挑战。文章首先从产品、定价、营销团队等角度分析了服装企业在网络营销过程中存在的问题,其次从构建多元产品营销策略、制定灵活价格策略、加强营销队伍建设等方面探讨了服装企业产品网络营销的实施策略,旨在为相关领域研究人员提供参考。
In today’s digital age,Internet technology has profoundly changed the business operation model and consumer shopping behavior.As a new marketing method,online marketing provides a broad market space for clothing enterprises.However,as an important part of traditional manufacturing,the clothing industry is also facing significant development challenges.Based on this,this paper first analyzes the problems existing in the process of online marketing of clothing enterprises from the perspectives of products,pricing,marketing teams,etc.Then it explores the implementation strategies for online marketing of clothing products from aspects such as building diverse product marketing strategies,formulating a flexible pricing strategy and strengthening the construction of marketing teams.It aims to provide a reference for researchers in the related fields.
作者
王慧敏
Wang Huimin(Henan Industrial and Trade Vocational College,Zhengzhou 450000,China)
关键词
服装企业
网络营销
电子商务
clothing enterprises
online marketing
e-commerce
