摘要
文章运用田野调查法,探究羌族传统体育文化的困境与成因,并提出应对出路。困境:新生代传播意识薄弱;传播平台影响力不足;传播内涵失真。成因:文化同化的压力;震后资源受损;现代商业化的冲击。出路:激发新生代传播意识;依托优质数字平台整合资源;平衡商业价值与文化内涵的矛盾。
Using field research methods,this study explores the dilemmas,causes,and solutions concerning the dissemination of Qiang traditional sports culture.Dilemmas:weak dissemination awareness among the new generation;insufficient influence of dissemination platforms;distortion of the dissemination content.Causes:pressure from cultural assimilation;post-earthquake resource damage;impacts of modern commercialization.Solutions:stimulate dissemination awareness among the new generation;leverage high-quality digital platforms to integrate resources;balance the contradiction between commercial value and cultural content.
作者
刘姝畅
罗长新
徐阔
张国栋
Liu Shuchang;Luo Changxin;Xu Kuo;Zhang Guodong(Institute of Sport Science,College of Physical Education and Sports,Southwest University,Chongqing 400715,China;College of Physical Education,Guizhou University of Engineering Science,Bijie Guizhou 551700,China)
出处
《武术研究》
2025年第4期125-127,共3页
Wushu Studies
基金
2023年四川多元文化中心科研项目,编号:DYWH2306。
关键词
羌族
传统体育文化
文化传播
Qiang ethnicity
Traditional sports culture
Cultural communication
