摘要
作为家电行业的领头羊,M集团早在2012年就率先踏上了数字化转型的探索之旅,成为家电行业数字化转型的先行者。基于此,以M集团为研究焦点,深入剖析其业绩表现以此评估其数字化转型是否得到有效实施,也希望为同行业的家电制造企业提供参考和借鉴。
As a leader in the home appliance industry,M Group took the lead in embarking on the exploration journey of digital transformation as early as 2012,becoming a pioneer in digital transformation in the home appliance industry.Based on this,we take Group M as the focus of this study,and analyse its performance to assess whether its digital transformation has been effectively implemented,and also hope to provide reference and reference for home appliance manufacturing enterprises in the same industry.
作者
马家仪
Ma Jiayi(College of Economics and Management,Yan'an University,Yan'an Shaanxi 716000,China)
出处
《现代工业经济和信息化》
2025年第3期209-210,共2页
Modern Industrial Economy and Informationization
关键词
数字化转型
家电企业绩效
M集团
digital transformation
home appliance enterprise performance
M Group
