摘要
高校期刊微信公众号是发布学术资讯、增强学术交流的有效渠道,也是提升期刊品牌影响力的关键平台。文章以广东高校人文社科期刊微信公众号为调查对象,通过手机微信搜索其中45种期刊的微信公众号并且添加关注,对他们的开通情况、发布内容、服务项目、信息推送情况及互动情况等运营现状进行了分析,研究结果发现:广东高校人文社科期刊微信公众号存在内容更新频率不稳定,内驱力不足;技术匮乏,宣传不足;互动机制有待提升等问题。提出了高校期刊应融入新媒体发展思维,强化服务功能,优化互动机制等对策,以充分发挥期刊微信公众号的影响力及传播力,实现高校期刊微信公众号的长期稳定发展。
The official WeChat accounts of university journals serve as an effective channel for disseminating academic information,enhancing academic exchanges,and a crucial platform for boosting journal brand influence.This article takes the humanities and social sciences journals of universities in Guangdong Province as the research object.Through a search on WeChat for 45 such journals and subsequent subscription,an analysis is conducted on the operational status of these 45 sample journals'official WeChat accounts,including their establishment,content published,service offerings,information push status,and interaction.Findings reveal issues such as unstable content update frequencies,insufficient internal driving force,lack of technological resources and inadequate promotion,as well as space for improvement in the interaction mechanism.Consequently,countermeasures are proposed for university journals to integrate new media development thinking,strengthen service functions,and optimize interaction mechanisms,thereby fully leveraging the influence and dissemination power of their official WeChat accounts and achieving long-term stable development.
作者
余雪芳
沈庆会
余其畅
贺嫁姿
井思源
YU Xuefang;SHEN Qinghui;YU Qichang;HE Jiazi;JING Siyuan(School of Economics and Management,Shanghai Ocean University,Shanghai 200000,China;Editorial Department of Journal,Guangdong University of Petrochemical Technology,Maoming 525000,China;School of Foreign Languages,Shanghai Ocean University,Shanghai 200000,China;Alumni Relations Office,Guangdong University of Petrochemical Technology,Maoming 525000,China;Publicity Department,Guangdong University of Petrochemical Technology,Maoming 525000,China;Journal Center,the Third Affiliated Hospital of Sun Yat-sen University,Guangzhou 510630,China)
出处
《广东石油化工学院学报》
2025年第2期120-126,共7页
Journal of Guangdong University of Petrochemical Technology
基金
广东省教育科学规划项目(2024GXJK139)
广东省高校学报研究会科研项目(20220205)
广东石油化工学院博士启动项目(2023bsqd2013)。
关键词
微信公众号
运行互动
新媒体发展思维
广东高校人文社科期刊
official WeChat accounts
operational interaction
new media development thinking
Guangdong university of humanities and social sciences journal
