摘要
为了探索传统南京绒花产业在新经济浪潮中的创新发展路径,该文通过资料分析、实地考察和问卷调查发现,南京绒花知名度不高,存在较强的地域限制,受众较为单一,互联网宣发尚不成熟且宣传质量参差不齐。该文分析了传统南京绒花产业发展在以互联网、大数据、人工智能为主要特征的新经济浪潮下面临的机遇和挑战,梳理出其在知名度、宣传推广、销售渠道、制作工艺等方面存在的问题,并在此基础上探讨了传统南京绒花产业在新经济驱动下的创新及发展路径。证明了新经济模式下传统南京绒花产业借助互联网平台、数字化技术,打破地域限制、不断探索文化传承和创新发展新路径的可行性。
In order to explore the innovative development path of the traditional Nanjing flannelette industry in the new economic wave,this paper found that the popularity of Nanjing flannelette is not high,there are strong geographical restrictions,the audience is relatively single,the Internet publicity is not yet mature and the quality of publicity is uneven through data analysis,field visits and questionnaires.This paper analyzes the opportunities and challenges faced by the development of the traditional Nanjing flannelette industry under the new economic wave characterized by the Internet,big data and artificial intelligence,sorts out the problems existing in its popularity,publicity,sales channels,production technology and other aspects,and on this basis,discusses the innovative development path of the traditional Nanjing flannelette industry driven by the new economy.It proves the feasibility of the traditional Nanjing cashmere industry under the new economic model to break the regional restrictions and constantly explore new paths of cultural inheritance and innovative development with the help of the Internet platform and digital technology.
作者
章睿
徐若菡
王思雨
刘雨萱
陈芙蓉
ZHANG Rui;XU Ruohan;WANG Siyu;LIU Yuxuan;CHEN Furong(Nanjing University of Finance&Economics,Nanjing Jiangsu,210000,China)
出处
《文化创新比较研究》
2025年第10期81-85,共5页
Comparative Study of Cultural Innovation
基金
2024年省级大学生创新创业训练计划项目“新经济驱动南京绒花产业创新发展的战略路径研究”(项目编号:202410327124Y)。
关键词
南京绒花
新经济
非遗
文化传承
困境与机遇
创新发展
Nanjing Velvet Flower
New economy
Intangible cultural heritage
Culture succession
Obstacles and opportunities
Innovative development
