摘要
融媒体技术的发展深刻重构了档案文化的传播生态。从内容资源数字化、内容形态多样化、内容语义关联化、内容生产智能化四个维度系统阐释融媒体时代档案内容整合的路径创新,并从分众化传播、沉浸式体验、情感化叙事、互动式参与、场景化应用五个方面提出了相应的传播策略,旨在为新时期档案文化传播与服务提供理论参照与实践指导。
The arrival of the financial media environment has profoundly reconstructed the communication ecology of archival culture.This paper systematically explains the path innovation of archival content integration in the era of media integration from four dimensions:digitization of content resources,diversification of content forms,relevance of content semantics and intelligent content production,and puts forward corresponding communication strategies from five aspects:mass communication,immersive experience,emotional narration,interactive participation and scenario-based application.The aim is to provide theoretical reference and practical guidance for the dissemination and service of archival culture in the new era.
作者
郭玉格
GUO Yuge(School of Culture and Media,Zhengzhou College of Finance and Economics,Zhengzhou 450000)
出处
《山西档案》
北大核心
2025年第4期157-159,163,共4页
Shanxi Archives
关键词
档案资源整合
档案传播
融媒体
档案文化
archive resource integration
archival dissemination
financial media
archival culture
