摘要
该文从人本、经济和生态价值的角度出发,系统分析了农产品直播电商在乡村振兴中的作用,并总结了其在缓解供需矛盾、提升经济效益和促进农民就业方面的成效。通过实地调研,该文揭示了农产品直播电商在“人、货、场”方面面临的困境并提出了以下可持续发展路径:一是深化直播人才培养机制;二是构建完善的农产品价值链体系;三是通过多元赋能推动直播场景创新,以期更有效地推动乡村振兴。
This paper systematically analyzes the role of agricultural product live-streaming e-commerce in rural revitalization from the perspectives of human,economic,and ecological values.It summarizes its practical effectiveness in alleviating supply-demand contradictions,improving economic benefits,and promoting rural employment.Through field research,the paper reveals the challenges faced by agricultural product live-streaming e-commerce in terms of“people,goods,and venues”.Based on this,the paper proposes the following sustainable development pathways:first,deepening the training mechanism for live-streaming talents;second,constructing a comprehensive agricultural product value chain system;and third,empowering innovation in live-streaming scenarios to more effectively promote rural revitalization.
作者
王爽
吴涛
WANG Shuang;WU Tao(School of Business,Hefei University of Economics,Hefei Anhui 230011,China)
出处
《延边大学农学学报》
2025年第1期103-106,共4页
Journal of Agricultural Science Yanbian University
基金
合肥经济学院校级科研重点项目(2023HYJ005)
安徽省高等学校质量工程项目(2023zygzts135)。
关键词
农产品
直播电商
乡村振兴
可持续发展
agricultural products
live-streaming ecommerce
rural revitalization
sustainable development
