摘要
长三角地区是我国最具创新活力的区域之一。千百年来吴越文化、淮扬文化、海派文化、徽派文化在此交融碰撞,孕育了独特的江南文化。江南音乐文化历史悠久,形成了内涵丰富、影响深远的内容创作、文化旅游、节赛事活动等音乐文化品牌。通过整体规划江南音乐文化品牌的共建机制,改善当前品牌共建在顶层设计、内容建设、宣传管理中的不足,打造与千年江南相契合的音乐文化品牌形象,将提升长三角地区整体知名度,共享发展机遇,推动区域融合联动,更高质量助力长三角一体化国家战略发展。
The Yangtze River Delta region is one of the most innovative regions in China.For thousands of years,Wu Yue culture,Huai Yang culture,Shanghai culture and Huizhou culture have blended and collided here,giving birth to a unique Jiangnan culture.Jiangnan music culture has a long history,and has formed music culture brands with rich connotations and far-reaching influence,such as content creation,cultural tourism,festivals and events.By the overall planning of the co-construction mechanism of Jiangnan music culture brands,improving the deficiencies in top-level design,content construction and publicity management of the current brand co-construction,and creating a music culture brand image that is in line with the millennium Jiangnan,it will enhance the overall visibility of the Yangtze River Delta,share development opportunities,promote regional integration and linkage,and contribute to the development of the Yangtze River Delta integration national strategic with higher quality.
出处
《文化产业研究》
2024年第2期59-71,共13页
Cultural Industry Research
基金
上海市哲学社会科学规划一般课题“长三角一体化示范区共建江南音乐文化品牌的路径研究”(2020BWY020)的阶段性研究成果。
关键词
长三角地区
江南音乐
文化品牌
共建机制
Yangtze River Delta Region
Jiangnan Music
Cultural Brand
Co-construction Mechanism
