摘要
文章以B站为例分析图书馆运营社交媒体平台的价值诉求,从场域预备、内容吸引与动力催化3个维度解析参与式文化视角下图书馆社交媒体平台运营逻辑,并提出相应运营策略,即整合现有传媒渠道,建设B站运维团队;深耕视频内容质量,打造图书馆文化品牌;培育内容营销能力,催发参与者创造活力。
The article takes Bilibili as an example to analyze the value proposition of operation of library social media platforms,and analyzes the operational logic of library social media platforms from the perspective of participatory culture from three dimensions:field preparation,content attraction,and dynamic catalysis.It also proposes operational strategies,integrate existing media channels and build Bilibili operation teams;deeply cultivate the quality of video content and create cultural brand for libraries;cultivate content marketing capabilities,stimulate participants to create vitality.
出处
《图书馆工作与研究》
北大核心
2025年第2期97-102,共6页
Library Work and Study
关键词
参与式文化
图书馆服务
UGC营销
用户参与
B站
Participatory culture
Library service
UGC marketing
User participation
Bilibili
