摘要
Many existing studies have considered the factors influencing review helpfulness,mainly focusing on reviewer impact,review informativeness,and managerial response,based on signaling theory.However,previous studies have simply regarded these factors as independent signals,thus ignoring their in-depth transmission and reception processes.The conclusions about the impact of reviewers on review helpfulness are also inconsistent due to the inaccurate measure-ment of variables.To fill the above gaps,we followed the signaling timeline theoretical framework used in signaling the-ory and employed a bootstrapping analysis to examine how reviewer impact,review informativeness,and hotel manageri-al responses interact to influence review helpfulness.In this study,we used a unique dataset that included official labels from one leading online travel agency.The results show that reviewer impact may affect review helpfulness sequentially through review informativeness and hotel managerial response.Furthermore,by using official labels,both reviewer expert-ise and reviewer experience significantly affect review helpfulness.Finally,we discussed the theoretical and practical im-plications of these findings.
现有大量文献基于信号理论探索了评论者影响力、评论信息量和管理反馈对评论有用性的影响。然而,以往研究通常将这些影响因素视为独立的信号,而忽略了它们的传递和接收过程。此外,由于变量测量的不准确,关于评论者影响力对评论有用性影响的研究结论不尽相同。为填补以上研究空白,本研究基于信号理论中的信号时间线理论框架,采用bootstrapping方法探索评论者影响力、评论信息量和酒店管理反馈如何相互作用最终影响评论有用性。在这项研究中,我们使用了一个全球领先的在线旅行平台的独特的数据集,该数据集包含了一系列官方标签。结果表明,评论者影响力通过影响评论信息量和酒店管理反馈继而影响评论有用性。此外,基于官方标签数据,评论者的专业性和经验都显著影响评论有用性。最后,我们讨论了研究发现的理论意义和管理意义。
出处
《中国科学技术大学学报》
CSCD
北大核心
2024年第10期35-50,I0006,I0007,共18页
JUSTC
基金
supported by the Philosophy and Social Science Planning Program of Shanghai(2021BGL018).
