摘要
移动式电子终端的出现让传统受众角色转变为互联网上信息的主动使用者和消费者,用户概念日益重要。传统纸质媒体在互联网时代需要转变管理和经营思维,将文字内容转载到新媒体平台上时实现内容分区、重拟标题摘要、加强视觉设计。除文字转载外,新媒体运营团队还需要以图片、视频、“纸上听”模式、主持人口播、虚拟主持人等丰富形式来呈现内容,这背后的核心是关注用户的内容参与方式、媒介使用习惯、圈层传播需求与信息交互需要。
The emergence of mobile electronic terminals has turned the traditional audience into active users and consumers of information on the Internet.In the Information era,traditional paper-based media need to shift management and operational mindsets.When transferring written content to new media platforms,it is essential to implement content segmentation,rewrite titles or abstracts,and enhance visual design.In addition to text conversion,new media operation teams should also use various means such as pictures,videos,the mode of paper listening,oral broadcast,and virtual hosts to enrich the presentation of content.The core behind all these efforts is to pay more attention to users’content participation methods,media usage habits,as well as their needs for circle-based communication and information interaction.
作者
朱垚颖
Zhu Yaoying(Tsinghua University)
出处
《写作》
2025年第1期45-52,共8页
Writing
关键词
写作转换
传统媒体
新媒体平台
用户
Writing Transformation
Traditional Media
New Media Platforms
Internet Users
