摘要
基于旅游动机“推拉阻”理论,构建湘南地区休闲农业景观吸引力评价体系,并以6个省级休闲农业集聚发展示范村为样本,评价其景观吸引力水平。从景源价值、环境质量、景观可达度、景观感知度4个方面,运用AHP层次分析法、专家打分法构建评价体系并进行可靠性与因子分析,通过主成分分析、层次分析得到各指标权重;设计5级评分标准,运用单指标评价法、问卷调查法进行指标评分。结果显示:得分最高的是郴州市沙洲村为4.1153分,达到省际吸引力水平;郴州市小埠村为3.9696分、永州市勾蓝瑶村为3.8656分,达到市际吸引力水平;衡阳市堰头村为2.9664分,永州市香零山村2.9632分,衡阳市狮园村2.9404分,达到县际吸引力水平。样本存在的共性问题:景源价值较高但特色不够突出;生态环境质量较高但旅游服务水平有待提升;景观经济可达性较好但信息可达性较差;游客对景观形象及价值感知度一般;休闲农业产业链短、对其他产业拉动作用有限。对湘南休闲农业提升发展提出建议:突出景源特色,做好休闲农业区域发展规划与差异化经营;实施外引内培,提升景区运营维护和旅游服务水平;细分市场、优化产品,全方位精准营销提高景区知名度;高效利用景源、延长产业链,多产融合促进休闲农业集聚发展。
Based on the“push-pull”theory of tourism motivation,this study constructs an evaluation system for the landscape attraction of leisure agriculture in the Southern Hunan region.Using six provincial-level demonstration villages for the clustered development of leisure agriculture as samples,we assess their landscape attraction levels.The evaluation system is developed from four aspects:scenic source value,environmental quality,landscape accessibility,and landscape perception.Employing the Analytic Hierarchy Process(AHP)and expert scoring methods,we conduct reliability and factor analyses,and determine the weights of each indicator through principal component analysis and hierarchical analysis.A five-level scoring standard is designed,and indicators are scored using single indicator evaluation and questionnaire survey methods.The results show that Shazhou Village in Chenzhou City scores the highest at 4.1153,reaching the inter-provincial attraction level;Xiaobu Village in Chenzhou City scores 3.9696 and Goulan Yao Village in Yongzhou City scores 3.8656,both reaching the inter-city attraction level;while Yantou Village in Hengyang City scores 2.9664,Xiangling Mountain Village in Yongzhou City scores 2.9632,and Shiyuan Village in Hengyang City scores 2.9404,all reaching the inter-county attraction level.Common issues among the samples include:high scenic source value but insufficient distinctiveness;high ecological environmental quality but a need for improved tourism service levels;good economic accessibility of landscapes but poor information accessibility;general perception of landscape image and value by tourists;a short leisure agriculture industry chain with limited pull on other industries.Suggestions for enhancing the development of leisure agriculture in southern Hunan region include:highlighting scenic source characteristics,developing regional planning and differentiated operations for leisure agriculture;implementing external introduction and internal cultivation to improve scenic area operation and tourism service levels;segmenting the market and optimizing products for comprehensive and precise marketing to enhance scenic area visibility;and efficiently utilizing scenic sources,extending the industry chain,and promoting the clustered development of leisure agriculture through multi-industry integration.
作者
梁晶
邓洁
谢永林
LIANG Jing;DENG Jie;XIE Yonglin(School of Art and Design,Nanjing Forestry University,Nanjing 210000,Jiangsu,China;College of Agriculture,Yongzhou Vocational and Technical College,Yongzhou 425000,Hunan,China)
出处
《中南林业科技大学学报(社会科学版)》
2024年第5期90-102,共13页
Journal of Central South University of Forestry & Technology(Social Sciences)
基金
湖南省自科基金科教联合资助项目(2021JJ60075)
湖南省社科成果评审委员会一般课题(XSP24YBC061)
永州市指导性科技计划项目(2022YZKJZD-015)。
关键词
湘南地区
旅游动机
休闲农业
景观吸引力评价
southern Hunan region
tourism motivation
leisure agriculture
landscape attraction evaluation
