摘要
文中就某地市交警支队抖音平台近两年的交通安全短视频运营信息进行数据统计处理,采用方差分析方法,分析交通安全短视频传播效果的影响因素及其作用,采用多元逐步回归建模的方法找出主要影响因素并进行多元回归建模,提出交通安全短视频运营方法策略和对策建议。
In this paper,the traffic safety short video operation information of a city's traffic police detachment Tiktok platform in the past two years is statistically processed.The method of variance analysis is used to analyze the influencing factors of the traffic safety short video transmission effect and their roles.The method of multiple stepwise regression modeling is used to find out the main influencing factors and carry out multiple regression modeling.The strategy and countermeasures of traffic safety short video operation methods are proposed.
作者
张渊
陈璟玉
ZHANG Yuan;CHEN Jingyu(MPS News Media Center,Beijing100160,China;Traffic police detachment of Lanzhou Public Security Bureau,Lanzhou730030,China)
出处
《汽车与安全》
2024年第11期85-91,共7页
Auto & Safety
关键词
交通安全
短视频
传播效果
影响因素
方差分析
回归模型
Traffic safety
short video
communicating effect
influence factor
variance analysis
regression modeling
