摘要
文章借助符号学理论,围绕新疆边境县融媒体中心护边员角色的符号意指传播实践,运用罗兰·巴特的符号二级意指系统对其传播符号进行分析,探究新疆边境县融媒体中心在护边员角色传播中的符号建构机制,对新疆边境县融媒体中心在护边员角色传播中所使用的语言符号、非语言符号进行分析。研究发现,边境县融媒体中心将“家国”的宏大叙事融入护边员角色的叙事符号中,通过对文字、图像、音频等视听符号进行有效整合,与受众在互通的意义空间中实现对符号的编码与解码。边境县融媒体中心以“五星红旗”等标识性实物符号强化国民的国家认同感,实现国家在场的物化,以中华文化共同体成员共有的爱国迷思建构起“公共舆论场”,凝聚社会共识,并以共有意象符号的强烈文化意指唤起受众情感共鸣,在受众情感共振中兵团与地方的边境县融媒体中心用符号共同绘制出国家在场的传播图景。
With the help of semiotics theory,this article focuses on the symbolic communication practice of the role of border guards in the Xinjiang border county integrated media center,and analyzes the communication symbols by using roland barthes's symbolic secondary meaning system to explore the symbolic construction mechanism of the Xinjiang border county integrated media center's communication of the role of border guards.This study analyzes the linguistic and non-linguistic symbols used by the Xinjiang border county integrated media center in the communication of the role of border guards and finds that the border county integrated media center integrates the grand narrative of"family and country"into the narrative symbols of the role of border guards,and effectively integrates the audio-visual symbols such as words,images and audio,and realizes the coding of symbols in the meaning space of the intercommunication between the audience and the media center.The encoding and decoding of symbols are realized in the meaning space.The border counties'media centers use the"five-star red flag"and other identifying physical symbols to strengthen the sense of national identity,materialize the presence of the country,and construct the "public opinion field" with the patriotic myths shared by members of the Chinese cultural community,so as to gather public opinion.In the "public opinion field",socialconsensus is gathered,and the strong cultural meanings of the shared imagery symbols arouse the emotional resonance of the audience,in the emotional resonance of the audience,the corps and the local border county media centers use the symbols to jointly draw a communication picture of the country's presence.
作者
何雅盼
朱爱敏
HE Yapan;ZHU Aimin(School of Journalism and Communication,Xinjiang University of Finance and Economics,Urumqi,Xinjiang 835200)
出处
《塔里木大学学报》
2025年第1期93-100,共8页
Journal of Tarim University
基金
国家社会科学基金项目(21XXW008)。
关键词
护边员
边境县融媒体中心
符号
二级意指系统
border county fusion media
border guards
symbols
secondary meaning system
