摘要
社交平台中话题标签的使用已经非常广泛,但是,其较小的体量却常常被研究者所忽视。随着生成式人工智能的突破与开放,社交媒体中以文本为基础构成的标签也将面临新的挑战。在未知来临之前,本研究试图从多个层面探讨社交媒体中话题标签的内涵、功能及其对用户的影响,从而为传播学者研究标签提供新的思路。
The use of hashtags in social platforms has become widespread,yet their small size often leads to them being overlooked by researchers.With the advent and advancement of generative artificial intelligence,text-based hashtags will face new challenges.In anticipation of these developments,this study aims to explore the connotation,function,and impact of hashtags on social media users from multiple perspectives,thereby providing new insights for communication scholars studying hashtags.
作者
郭婧一
喻国明
Guo Jingyi;Yu Guoming(Faculty of Psychology,Beijing Normal University,Beijing 100875,China;School of Journalism and Communication,Beijing Normal University,Beijing 100875,China)
出处
《学术探索》
2025年第1期48-59,共12页
Academic Exploration
基金
北京师范大学心理学部认知神经科学前沿创新项目(GP2Y009)(GP2Y010)
2023年度国家资助博士后研究人员计划项目(GZC20230273)。
关键词
话题标签
认知争夺
社交平台
信息连接
hashtags
cognitive grabbing
social platform
information connection
