摘要
The Chinese New Year gives a boost to“debut economy,”which has already become a driver of upgraded consumption and a higher lifestyle.XIAONIAN,or the Chinese Little New Year,is the day when preparations for the Spring Festival start a week before the actual Chinese New Year.The following day on January 24,2025,Chaoyang District in Beijing saw the capital’s first MINISO LAND open,a two-storied store full of items loved by young people-plush toys,trinkets,cosmetics,badges,and internationally popular merchandise like Hello Kitty,Little Pony,and Harry Potter branded goods.