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文化自信视角下高校语言景观“文化功能”探究——基于桂林师范高等专科学校语言景观的实证调查

Exerting the"Cultural Function"of Language Landscape in Higher Edacation Institutions from the Perspective of Cultural Confidence——Based on the Empirical Survey of Language Landscape in Guilin Normal College
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摘要 该文基于桂林师范高等专科学校语言景观的实证调查,通过实地拍照收集了577张语言景观图片,探讨了文化自信视角下高校语言景观“文化功能”的实现路径。语言景观不仅是校园文化的外在表现,更是发挥其文化传承、教育引导和文化交流三大功能的重要载体。通过实地调查与分析,该文揭示了该校语言景观标牌以宣传类和文化类为主,中文占据强势地位,同时双语标识体现了校园对多元文化的尊重和包容。样本内容主题涵盖了社会主义先进文化、革命文化、中华优秀传统文化、民族文化、校园文化及公共卫生文化等多个方面。在文化自信的背景下,高校语言景观通过显性教育与隐性教育相结合的方式,实现了文化教育功能的提升;通过传承与弘扬传统文化和革命文化,实现了文化传承功能的深化;通过对多元文化的尊重和包容,促进了文化交流功能的拓展。 Based on a field investigation of language landscapes at Guilin Normal College,this paper collected 577 language landscape photos through on-site photography and explored the realization path of the"cultural function"of college language landscapes from the perspective of cultural confidence.Language landscapes are not only the external expression of campus culture,but also an important carrier for playing the three functions of cultural inheritance,education and guidance,and cultural exchange.Through field investigation and analysis,this paper reveals that the signboards of the language landscape at the college are mainly for promotion and culture,with Chinese dominating.The bilingual signs reflect the college's respect and tolerance for diverse cultures.The content themes of the samples cover advanced socialist culture,revolutionary culture,excellent traditional Chinese culture,ethnic culture,campus culture,and public health culture,among others.Under the background of cultural confidence,college language landscapes realize the enhancement of cultural education functions through a combination of explicit education and implicit education.They deepen the cultural inheritance function by inheriting and promoting traditional and revolutionary cultures.They promote the expansion of cultural exchange function by showing respect and tolerance for diverse cultures.
作者 任坤 REN Kun(Guilin Normal College,Guilin Guangxi,541199,China)
出处 《文化创新比较研究》 2025年第2期127-130,181,共5页 Comparative Study of Cultural Innovation
基金 2022年度广西高校中青年教师科研基础能力提升项目“文化自信视域下高校语言景观文化功能研究”(项目编号:2022KY0933)。
关键词 文化自信 高校语言景观 文化功能 实现路径 教育引导 文化传承 Cultural confidence Language landscape in colleges and universities Cultural function Realization path Educational guidance Cultural heritage
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