摘要
新时代背景下,原乡村文化与新经济模式有效融合可以全面推进乡村振兴。台州市黄岩区有着得天独厚的人文环境与丰富的农旅产品,利用农村旅游的时代性促进乡村经济发展。文旅融合,挖掘能开发的资源,做会讲故事的文旅产品,形成地方特色,搞活地方经济;文旅产品可以结合乡村文化来打造,坚持“以文促旅、以旅兴农”,大力拓展文旅融合品牌产业化之路的上升空间;文旅项目以沉浸式体验为主,让游客在游览的同时获得文化熏陶,得到精神上的愉悦,也给旅游发展带来经济效益。该文旨在探索乡村文化从形式和内涵上与旅游的真正融合,重视乡村文化的保留与弘扬,探索获取旅游经济效益的有效路径。
In the context of the new era,the effective integration of original rural culture and new economic models can comprehensively promote rural revitalization.Huangyan District,Taizhou City has a unique cultural environment and rich agricultural and tourism products.By utilizing the timeliness of rural tourism,it promotes the development of rural economy,integrates culture and tourism,explores exploitable resources,produces storytelling cultural and tourism products,forms local characteristics,and revitalizes the local economy.Cultural and tourism products can be created in conjunction with rural culture,adhering to the principle of"promoting tourism through culture and promoting agriculture through tourism",and vigorously expanding the upward space for the industrialization of cultural and tourism integrated brands.Cultural and tourism projects focus on immersive experiences,allowing tourists to gain cultural influence and spiritual pleasure while traveling,and also bringing economic benefits to tourism development.This article aims to explore the true integration of rural culture into tourism in terms of form and connotation,emphasizing the preservation and dissemination of rural culture,and exploring effective ways to obtain tourism economic benefits.
作者
沈婉蓉
池骋
SHEN Wanrong;CHI Cheng(Taizhou Vocational College of Science&Technology,Taizhou Zhejiang,318020,China;Zhejiang University of Finance and Economics,Hangzhou Zhejiang,310018,China)
出处
《文化创新比较研究》
2025年第2期88-92,共5页
Comparative Study of Cultural Innovation
基金
台州科技职业学院乡村振兴大调研课题“黄岩区乡村文化旅游发展问题及对策研究”(课题编号:TKXZ2020020)。
关键词
文旅融合
乡村振兴
地方经济
旅游经济
乡村文化
创新发展
Culture and tourism integration
Rural revitalization
Commonwealth
Tourism economy
Rural culture
Innovative development
