摘要
随着农业产业化进程的加速及消费者需求的演变,农产品市场正经历从卖方主导到买方主导的转型,品牌建设成为农业企业提升核心竞争力的重要内容。本文根据四川省农业企业品牌建设现状,深入探讨了品牌建设对四川省农业企业发展的积极价值,同时识别品牌建设方面存在的主要问题,进而提出针对性的品牌建设策略,以期助力农业企业有效应对市场挑战。
With the acceleration of agricultural industrialization and the evolution of consumer demand,the agricultural product market is undergoing a transformation from seller led to buyer led,and brand building has become an important content for agricultural enterprises to enhance their core competitiveness.This article explores the positive value of brand building for the development of agricultural enterprises in Sichuan Province based on the current situation of brand building.At the same time,it identifies the main problems in brand building and proposes targeted brand building strategies to help agricultural enterprises effectively respond to market challenges.
作者
杨丹丹
阚立娜
Dandan Yang;Lina Kan(School of Economics and Management,Shaanxi University of Science&Technology,Xi'an,Shaanxi 710000,China)
关键词
农业企业
品牌建设
产业化
四川省
Agricultural Enterprises
Brand Building Industrialization
Sichuan Province
