摘要
社会化媒体的发展使得旅游图片成为旅游者展示、分享和评论旅游目的地的重要途径。相较于国外研究,国内对旅游图片研究的关注度还有待提升。研究发现,基于图片承载的信息对目的地形象塑造、旅游流的变化以及旅游者行为意向预测开展研究是旅游图片研究的三大主流方向,游客凝视理论是贯穿旅游图片研究的理论基础。尽管旅游图片研究相关文献不断增加,但受限于技术壁垒以及研究视角,对该领域的研究仍然处于边缘地带。研究同时从关注旅游图片对行为意向的影响机制、拓宽旅游图片的研究内容以及创新研究理论与方法等方面提出了旅游图片的未来研究方向。
The development of social media has made travel pictures an important way for travelers to show,share and comment on tourist destinations.Travel picture research has flourished abroad.Compared to research abroad,domestic attention to this type of research still needs to be increased.Research has found that studies based on information carried by pictures focus on such three mainstream directions in travel picture research as shaping destination images,changes in tourism flows,and predicting tourist behavioral intentions.The theory of tourist gaze serves as the theoretical foundation throughout travel picture research.Despite the increasing literature on travel picture research,this field is still in the periphery due to limitations in technical barriers and research perspectives.This study also proposes the future research direction of travel pictures in terms of focusing on exploring the influence mechanism of travel pictures on behavioral intention,broadening the research content of travel pictures,and innovating research theories and methods.
作者
郭峦
徐子阳
田园
GUO Luan;XU Ziyang;TIAN Yuan(School of Business Administration,Guangxi University,Nanning Guangxi 530004,China)
出处
《乐山师范学院学报》
2025年第1期31-40,共10页
Journal of Leshan Normal University
基金
国家社会科学基金项目“数字化创新驱动民族地区旅游业高质量发展的路径与支持体系研究”(21BJY193)。
关键词
旅游
图片分析
研究综述
游客凝视
tourism
picture analysis
research summary
theory of Tourist Gaze
