摘要
现代社会,网络文学传播中由于道德重心转移滋生了诸多风险,如理性优位的主体沉论,“伪道德”现象中的群体极化,经济利益驱动下的产业化盗版乱象。其主要原因在于现代性扩张下的个人主义兴起、网络群集传播下的群体极化、生成式AI引入网络文学创作等。对此,亟需从行业、平台、制度三个方面探索治理路径,以引导网络文学传播进入更健康良好的发展道路。
In modern society,the shift in moral focus during the dissemination of online literature has given rise to various risks,such as the subject degradation,group polarization in the phenomenon of“pseudo-morality,”and the chaotic industrialization of piracy driven by economic interests.The primary reasons for these issues include the rise of individualism under the expansion of modernity,group polarization facilitated by online collective dissemination,and the introduction of generative AI into online literature creation.Therefore,it is urgent to explore governance strategies across three dimensions:industry,platform,and regulation system,to steer the dissemination of online literature toward a healthier and more sustainable developmental trajectory.
作者
方立锋
楚娇洋
FANG Lifeng;CHU Jiaoyang(School of Journalism and Communication,Northwest University of Political Science and Law,Xi’an 710061,China)
出处
《唐都学刊》
2024年第6期86-92,共7页
Tangdu Journal
关键词
现代性
网络文学
传播
道德
转换
modernity
online literature
dissemination
morality
shift
