摘要
目的构建评价药学科普微信公众号服务质量的评价体系。方法以药学科普创作的经验为基础,通过调研以及文献研究整理出评价药学科普微信公众号服务质量的初级指标,通过德尔菲法对初步指标进行筛选,并通过层次分析法获取相应指标权重,形成药学科普微信公众号服务质量的评价体系,最后选取特征公众号进行实例分析,进一步验证此评价体系的科学性。结果建立了较为全面科学的药学科普微信公众号服务质量评价的三级指标,包括3个一级指标、9个二级指标、38个三级指标。结论本评价指标体系可为评价药学科普微信公众号的服务质量提供参考。
Objective To develop an evaluation system for assessing the service quality of pharmaceutical science WeChat public accounts.Methods Drawing from the experience of pharmaceutical popular science creation,the primary indicators for evaluating the service quality of pharmaceutical popular science WeChat public accounts were identified through investigation and literature review.These preliminary indicators were refined through the application of the Delphi method.The corresponding index weights were determined using the analytic hierarchy process.This approach culminated in the formulation of a comprehensive evaluation system for the service quality of pharmaceutical popular science WeChat public accounts.Additionally,specific WeChat public accounts were selected for case analysis to further validate the scientific rigor of the proposed evaluation system.Results A comprehensive and scientific three-level index of service quality evaluation of WeChat public account for pharmaceutical science popularization was established,including three first-level indicators,nine second-level indicators and thirty-eight third-level indicators.Conclusion This evaluation index system can provide a reference for evaluating the service quality of pharmaceutical science popularization WeChat public accounts.
作者
刘莎莎
余娜
洪晓丹
余文惠
LIU Shasha;YU Na;HONG Xiaodan;YU Wenhui(Huiya Hospital,The First Affiliated Hospital,Sun Yat-sen University,Huizhou 516081,China)
出处
《现代医院》
2025年第2期305-309,共5页
Modern Hospitals
基金
PSM广东药学科普研究基金(先声基金)项目(2023KP42)。
关键词
药学科普
微信公众号
评价体系
德尔菲法
层次分析法
Pharmaceutical science popularization
WeChat public account
Evaluation system
Delphi method
Analytic hierarchy process
