摘要
政府网站新闻宣传是政府网站建设路径研究的重要内容,但相关研究成果甚少。本文采用文献综述、案例分析、调查研究等方法对数字技术赋能下的政府网站新闻宣传进行了研究。基于政府网站新闻宣传工作经验,提出了重要信息发布、议程设置、审核把关、信息联动四个方面的政府网站新闻宣传总要求,探索总结了新闻信息组织发布的合法性、时效性与全面性原则。从高速泛在、个性推送、普惠共享、智能采编、数据开放、标准制定等方面对数字时代政府网站的新闻宣传进行分析,总结了自然资源部门户网站新闻宣传的新闻规范制度、新闻稿件保障体系、新闻稿件处理规范、多平台新闻发布服务的工作实践经验,分析了政府网站新闻宣传存在的主要问题并提出相关对策建议。
Government website news publicity is an important part of the research on the path of government website construction,but there are few related research results.This paper uses literature review,case analysis,and survey research methods to study the news publicity of government websites under the empowerment of digital technology.Based on the experience of government website news publicity work,four general requirements for government website news publicity have been proposed,including the release of important information,agenda setting,review and approval,and information coordination.It explores and summarizes the principles of legality,timeliness,and comprehensiveness of news information organization and release,and analyzes the government website news publicity in the digital era from the perspectives of high-speed ubiquitous,intelligent push,inclusive sharing,intelligent editing,data openness,and standard setting.This paper summarizes the practical experience of news regulation system management,news release guarantee system,standardized handling of news releases,and multi-platform news release services in the news publicity of the portal website of Ministry of Natural Resources.This paper analyzes the main problems in government website news publicity and proposes relevant countermeasures and suggestions.
作者
于洪奇
咸容禹
杨征
陈卉
徐晓婧
侯一俊
YU Hongqi;XIAN Rongyu;YANG Zheng;CHEN Hui;XU Xiaojing;HOU Yijun(Infomation Center of Ministry of Natural Resources,Beijing 100812,China)
出处
《自然资源信息化》
2024年第5期61-65,共5页
Natural Resources Informatization
关键词
政府网站
新闻宣传
自然资源
数字技术
government websites
news publicity
natural resources
digital technology
