摘要
目的 在高质量发展战略的指引下,旅游业已不再单纯依赖传统模式谋求效益,而是将文化内涵视为推动其高质量发展的核心要素。通过情感共鸣与文化认同的有机结合,打造文化IP策略,能够提升城市旅游业的吸引力和影响力,为城市的持续繁荣注入新动力。方法 分析河南省域内黄河文化资源现状,提出以打造统领性文化IP形象助力河南省旅游业高质量发展的观点。结果 融合现代审美和生活方式,运用视觉传达设计,同时承载地域文化精髓,打造具有统领性的黄河文化IP。结论 借助“文化IP+旅游业”的创新模式,旨在构筑新型旅游产业链,优化河南省黄河文化产业生态,促进黄河文化与河南文化更深度的融合与共同繁荣。
Under the guidance of high-quality development strategies,the tourism industry no longer relies solely on traditional models to seek benefits,but regards cultural connotation as the core element to promote its high-quality de-velopment.Creating a cultural IP strategy through the organic combination of emotional resonance and cultural identity can enhance the attractiveness and influence of urban tourism and inject new impetus into the city's continued prosperity.The current situation of the Yellow River cultural resources in Henan Province was analyzed,and the viewpoint of creat-ing a dominant cultural IP image to help the high-quality development of tourism in Henan Province was put forward.It is required to integrate modern aesthetics and lifestyle,use visual communication design,and carry the essence of regional culture to create a dominant Yellow River cultural IP.In conclusion,with the innovative model of"cultural IP+tourism",the work aims to build a novel tourism industry chain,optimize the ecology of the Yellow River cultural industry in Henan Province,and promote a deeper integration and common prosperity of the Yellow River culture and Henan culture.
作者
郑敏
ZHENG Min(Taiyuan University,Taiyuan 030032,China)
出处
《包装工程》
北大核心
2025年第2期446-456,共11页
Packaging Engineering
关键词
IP设计
旅游高质量发展
黄河文化
IP design
high-quality tourism development
Yellow River culture
